Examples of our work include:

COMIC RELIEF – AHEAD OF THE GAME

Athlead was appointed by Comic Relief as the UK Learning Coordinator for its Ahead of the
Game initiative, which aims to improve mental health outcomes in the UK through sportbased approaches and quality mental health support.
Athlead built a learning community, facilitated exchange visits, and wrote the Ahead of the
Game Learning Report and Ahead of the Game Toolkit.
In May 2024, Athlead hosted the Ahead of the Game Conference, which brought together
over 80 participants from the sport-for-good sector, including funders, researchers and
delivery partners to share best practice and build momentum to continue the work beyond
the programme.

Read the Ahead of the Game Learning Report

AND

Read the Ahead of the Game Toolkit

GREATER LONDON AUTHORITY (GLA)

GO! LONDON FUND:

Athlead was appointed by the GLA to facilitate several GO! London Fund board days,
enabling structured critical thinking on the fund’s strategy, outcomes and DEI commitment.

LAUREUS SPORT FOR GOOD FOUNDATION: PEACEFUL SOCIETIES MEL PROGRAMME

Athlead was appointed as the Learning Coordinator for Laureus’s Peaceful Societies
Monitoring, Evaluation, and Learning (MEL) programme. Through a comprehensive 1-year
online learning community, Athlead helped funded partners across the world to develop
robust systems to monitor progress, collect and analyse data, and engage stakeholders,
including young people, in the evaluation process to capture the evidence of impact and tell
powerful stories of change.

LAUREUS SPORT FOR GOOD FOUNDATION: FEASIBILITY STUDY

In response to the European refugee crisis, Laureus Sport for Good commissioned a panEuropean Feasibility Study to explore how sport could strengthen social inclusion for
refugees and migrants, particularly addressing the complex gender dynamics faced by
women and girls in these contexts.
Athlead designed and delivered the study, conducting over 100 Key Informant Interviews
(KIIs) across three languages, and collating findings into a comprehensive report offering
pragmatic recommendations.

LONDON MARATHON FOUNDATION: HIGH-PERFORMANCE TEAM BUILDING

Athlead worked with the London Marathon Foundation executive leadership team to
understand cultural strengths and opportunities for growth. Athlead designed and delivered
a workshop for the wider team and produced recommendations on key themes that
emerged, such as team dynamics, strategic clarity and impact, DEI, and accountability
against core organisational values.