Our team of consultants brings decades of expertise in social change: from strategy to project delivery, brand partnerships to communicating success. We’ve researched best and worst practices in the field of athlete-led charity from around the world – so you don’t have to. The result is the ATHLEAD GAMEPLAN™. It’s a unique framework that can be tailored to every athlete’s profile, skills, time and money. We share the insider tips and shortcuts, and help avoid the pitfalls. Our bespoke programmes make the most of our athletes’ resources, so they can do more good with less.
Even the greatest athlete can’t solve all the world’s problems! We help our athletes find and articulate the cause closest to their heart, and locate their unique sweetspot: the place where they can do the greatest good with the resources they have by meeting a genuine need. It’s a lot like finding the right niche in a team.
Every athlete knows the importance of planning, preparation and strategy. It’s no different in social change. Clarity around what needs to be achieved, and the steps required to get there are essential. We help build a strategy for success, so our athletes shine just as brightly outside of the sporting arena as within.
One of the huge benefits of athlete-led social change is the power of athletes to bring people together. We find the best corporate, charitable and media partners to support our athletes’ cause, and engage and mobilise their network of fans. A good team can multiply the efforts and impact of even the most legendary sportspeople.
Done right, athlete-led social change is a win-win: an athlete’s cause benefits hugely from the extra support, and athletes improve the value and longevity of their brand. It feels great to know that you’ve genuinely made a difference to someone’s life. But to do that you need to stand out, and be effective. We help our athletes sustain and communicate the impact of their work. We make sure our athletes develop skills that will serve them long after their sporting career has ended – and build a legacy that will last a lifetime.